Focused Brand Management



David Holloway

Holloway Sales was established in late 2012 by David Holloway. David’s experience in retail musical instrument and pro audio sales started at Strings and Things in Memphis, which was one of the most successful and respected music stores in the country. David made the jump from retail to wholesale when he joined International Music Company which at the time was representing some of the hottest lines in the industry like Charvel / Jackson and Akai. Roland US saw David’s success at IMC and hired him. He enjoyed a 23 year run with Roland, working his way up from District Sales Manager to National Accounts Manager then to Director of Sales / National Accounts. During that time he was a two-time winner of the Chairman’s Award and numerous Superior Awards. Building Holloway Sales has been by far the most exciting and rewarding part of David’s career.

Ted Watson

Ted Watson joined Holloway Sales in early 2013. Ted met David in 1994 while working retail in Kalamazoo, MI. Ted then worked at Guitar Center in Pro Audio and Technology Sales and all levels of management in Detroit and St. Louis. Ted was hired by Roland US to cover the critical Los Angeles market in 2003. After successfully managing that, Ted moved to Michigan to cover the Ohio Valley territory when David joined Roland management. Ted won numerous awards for sales with Roland and Boss while at Roland.

Khaleed Matmati

Khaleed is Holloway Sales’ Dealer Support Specialist. In addition to dealer support, he is responsible for the Holloway Sales office in Fort Wayne, IN. Prior to joining Holloway Sales Khaleed toured extensively as a Front of House engineer. He also has experience as a recording and broadcast engineer.

Mary Gear

Mary Gear joined Holloway Sales as Customer Service Representative in 2014. Prior to that Mary was the Midwest Territory and Key Accounts Manager for Behringer. After that, she was part of the Behringer Express Team at Starin Marketing. Mary’s work ethic and experience made her the best possible choice for the position. Most of the dealers in the Holloway Sales region have known and respected Mary for many years.

Paul Miller

Paul joins Holloway Sales after years of experience in sales and acoustic designs in the Pro Audio category. Paul is based near Indianapolis IN.

Dennis Cray

Dennis Cray has a rich history serving the Ohio Valley market. He has multiple high profile sales he has been responsible for. Dennis is responsible for contracting in the W PA, OH, and WV markets.

David established a very strong rapport with dealers both large and small over the years. He became a valuable partner assisting them in managing their business. No doubt, this musical instrument retails sales experience gave him keen insight into the needs of the dealers and their employees. David’s enthusiasm and love of music and musical instruments is evident to all who meet him. He is extremely talented both technically and musically. David is well known for this well put together and delivered presentations and new concepts. He has spent countless hours teaching the dealers and their staff the products features and operations. David is always willing to take on extra responsibility and go the extra mile to get things accomplished. He is an enthusiastic collaborator and successful in creating and implementing many successful dealer promotions. On a separate note, I always enjoy David’s dry sense of humor and upbeat and positive attitude. He is an asset to any organization.

Chris Bristol

Past Chairman, President, and CEO, Roland Corp US

After more than 23 years working with David Holloway, he’s become much more than just a sales representative – he has become a trusted friend and an important partner for Sweetwater. David is always ready with a solution, he knows or can find the answers to questions, and he always represents his lines with complete professionalism. Technically, he knows his brands and products very well and I appreciate that he always finds creative and honest ways to make sure they are a good fit for our company and customers. He is constantly working to ensure success both for his brands and for my company, which is why the brands he represents have a decades-long history of being among the fastest growing and the biggest sellers at Sweetwater. For David it is not about selling products into Sweetwater, but rather, making sure that all my Sales Engineers know his products very well and enthusiastically want to sell them. David has been great at developing professional and personal relationships with virtually every department and every person in my company. We all like him and trust him! With his outstanding track record, David has proven himself to be the best of the best and why Sweetwater will support any line that David represents. If you have any questions about David’s ability or success at Sweetwater, I strongly encourage you to contact me. I’d love to tell you more.

Chuck Surack

Founder & CEO, Sweetwater

David Holloway is a seasoned professional. He has always shown extraordinary attention to details – and that makes a huge difference in dealer and customer satisfaction. He knows his products, his dealers and his customers. It doesn’t get much better than that!

Dennis Houlihan

Past President and CEO, Roland Corporation U.S.

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